Recent Articles

Cocoa Beach Florida, Where Thankfully, Life is Still a Beach

Cocoa Beach is the best kept secret of coastal Florida. The world famous Cocoa Beach Pier, built in 1962, is a historical landmark that stretches out 800 feet over the Atlantic Ocean. It's not just a fishing pier, but an adventure spot. The pier sports four restaurants, at least two of them offering fine seafood. It's home to five bars that jump on weekends with bands pounding out intoxicating rhy Read More...

What Does She Have That I Don't?

Copyright 2005 Karen Saunders Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding. But exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differenti Read More...

3 Keys to a Great Name: Resonant Congruent Differentiation Explained (Really!)

I know, ?Resonant Congruent Differentiation? sounds like something that immediately scares your ears. Something you learned about and quickly forgot in Psych 101. But stick with me a moment and I think you?ll see that it?s much simpler ? easily understood ? and very pertinent to the way people name products, services and businesses. Having recently gone through some re-roofing trauma, a lawn sign Read More...

Pillow Menus At Hotel Preston, Nashville

These days it seems as if the comforts of home are not achievable on the road. Most hotels are cold, and utilitarian, but there are exceptions. Hotel Preton is a new hotel (opened just over a year) with fresh ideas and concepts and it is all the rage in Music City USA. Hotel Preston, a convenient two mile jaunt from the Nashville International Airport, boasts 196 large guest rooms and are priced a Read More...